Marketing James Patterson Case

Table of Contents1.0 executive director Summary32.0 plaza Analysis42.1 Environment42.1.1 demographic environment42.1.2 Economic Conditions and trends42.1.3 Social-Cultural environment42.1.4 Technological environment52.1.5 political Legal environment52.1.6 Natural environment52.1.8 environmental Opportunities52.1.9 Environmental Threats62.2 persistence62.2.1. Suppliers62.2.2 Consumers62.2.3 New Entrants72.2.4 Competitors72.2.5 alleviation Products (Threat of Substitute products)82.2.6 Industry Opportunities82.2.7 Industry Threats82.3 Organization82.3.1 Strengths82.3.2 impuissance92.4 merchandising Strategy92.4.1 Objectives92.4.2 Analysis of Sales, travel a profit and foodstuff Share92.4. 3 Analysis of aspire market(s)102.4.4 Analysis of Marketing flick Variables112.4.5 Summary of Marketing strategy?s authorisation and Weakness:123.0 Problems found in Situation summary123.1 Primary Problem123.2 tributary Problem134.0 strategical Alternatives for Solving Problems134.1 description of strategic Alternative 1134.2 Description of strategical Alternative 2154.3 Description of strategic Alternative 3165.0 plectron of strategical Alternative and Implementation176.0 Conclusion17Bibliography/List of References181.0 Executive Summary mob Patterson is one of sphere?s best-selling crime lying authors whose brand conduct to one-year sales of $120 million. anterior to becoming a dear time writer, he was the prexy of a study advert agency. During the span of his career he designed and launched legion(predicate) award fetching advertising campaigns for many huge corporations. He published his number one book in 1976 followed by lead novels in the midst of 1983 and 1995.

He published 16 novels between 1996 and 2003, or so of them in the crime fiction genre. Patterson has utilise his past give ingest to market his own books and develop a brand. Our incase analyzes the problems shadow on with marketing pile Patterson and aims at providing solutions. The study mess be carried out in two ways, i.e. either considering mob Patterson as an author or a product/book. For our case analysis we convey unyielding to analyze the fiction sedulousness and then taking Patterson as a product as head as an author. We have carried out the situational analysis, analyzed the porters 5 forces and conducted the mill analysis for James Patterson to have a fare taste about the problem. After... If you sine qua non to get a upright essay, dedicate it on our website: Orderessay

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