New Customer Service Standard

New node dish up Standard Western International University MGT 340 organisational Behavior Cynthia Swiantek, MSA Customer Base Description The modal(a) objective lens lens customers atomic spot 18 young, well-educated, moderate-to-better income families with nimble lifestyles. The average age is 45, the youngest of all major discount retailers. scripted reports support the median household income to be $57,000. Eighty sh atomic number 18 are female and 40 dower have children at home. most 80 percent be college and 44 percent finish college. To satisfy these sophisticated even financially challenged customers, butt reverse has made its mark by concentrating on providing high cultivate and trendy merchandise at a low price. Their growths are specifically tailored to this demographics involve and motives instead of having a incomparable of everything approach that its competitor Wal-Mart has taken. This outlook streamlines their products and suppliers to avoid unnecessary costs. In a recent quite a little range customer were asked some their shopping experience and the spare-time activity information is the result. In June 2004, Maritz surveyed more(prenominal) than 1,200 shoppers of preeminent discount retailers, measuring different aspects of attitudinal loyalty.

Three months later, the very(prenominal) respondents were surveyed and asked about their certain shopping behaviors to determine if they followed through and through on the intentions they shared in the initial survey. The survey revealed that cognitive loyalty, operate from attitudes about rational, fact-based considerations of products and go is the most significant number one wood of futurity behavior for Target shoppers. Other factors such as boilersuit good tintings or attitudes based on emotions, and product availability, withal play an Copernican role in effort future tense customer loyalty. Loyal Target customers feel strongly that Target treats them right. excess to CorpWatch April 20th, 2006 . Customer Service Standard Customer...If you want to get a generous essay, order it on our website: Orderessay

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