Marketing Strategies for Cell C

MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that strategic merchandise schemening can be viewed as the root to countless issues which face modern management (Haris, 1996). Indeed, it is often contended that the action of strategic market planning is crucial since planning determines what must(prenominal) be done in the prospective whilst giving an chance to exam what has been achieved against the framework of the existing plan. However, it is universally acknowledged that non totally is planning far from simple but to a fault that some organizations plan well (Piercy, 1997). As cubicle C, we imagine using our trade plan as a pass map, to plan our seam and help us reach our goals/destination. typically a marketing plan should consist of information just about the community and its products or gos, marketing activities, objectives and strategies, and its method for measuring success. It should too have a designated t ime period (i.e. 6 12 months) and one should memorandum the costs of the planned marketing activities. (after D.K Schofield De-mystifying merchandise plans) MISSION A company must get to the future not only runner but also for less. (HBR G. Hamel & angstrom unit; C.K.

Prahald) As Cell C is the third mobile hooker in South Africa, this poses a tough challenge, but we commit were up for it, and we intend be First on fundament and Customer Service. Our goal is warlike innovation not warring imitation (adapted from STRATEGIC mantled C.K. Prahalad & G. Hamel) The marketing strategies for Cell C are focus on meeting the ask of our future customers, and keeping them met. We plan to achieve this through the render of ! world class service and innovative products at private-enterprise(a) prices. MARKETING OBJECTIVES To realise (win over) 15 20 % of existing booth phone... If you want to get a all-embracing essay, order it on our website: OrderEssay.net

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